How to Coax People to Listen to Your Band

I’ve just started a band. How do I coax people to check out our music?

Syllabus for Marketing 101 at Berklee College of Music references “social media,” “niche markets,” and “gain attention first; money will follow.” Positively reviewed attention-management and online-publishing tools include Band Metrics (fan-statistics tracking), Facebook/MySpace (song streaming/networking), YouTube (videostreaming), and Twitter (short-form text/link broadcasting). Data indicate music consumers who use Twitter buy 77 percent more music downloads than non-Twitter users. Similarities between the current most-followed, best-selling artists with staying power (Lady Gaga + Justin Bieber) include genre (pop/dance), instruments played (vocals, piano), age (<>

Recommendation: Establish androgynous aesthetic. Write songs. Shoot video. Post material online. Amass Twitter followers. Release album. Book shows. Retweet rumors about hermaphroditism and/or sex change.